Public Relations Center

The Public Relations Center is one of the structural units of the Education and Production Center “University Media Holding” of V. N. Karazin Kharkiv National University.

The purpose of the Center is to create and maintain an effective system of the University’s brand communications with target groups of internal and external publics. This is intended to foster the consolidation of the university community around the values and mission of Karazin University, establish its position in public consciousness as a world-class university, promote its educational, scientific, and social activities in Ukraine and abroad, and strengthen loyalty to the University’s brand among applicants and their parents, employers and business representatives, public authorities and local self-government bodies, as well as Ukrainian and international partners.

The main tasks of the Center include:

• forming and strengthening the University’s brand in public consciousness, as well as maintaining and developing its positive image;
• strategic planning and ensuring effective and long-term communication between the University and its target audiences through a variety of communication tools, including media relations, public relations, advertising, web communications, and others;
• developing and implementing the University’s communication strategies, including advertising, information, and PR campaigns, aimed at highlighting its advantages and achievements;
• introducing and maintaining the University’s corporate identity;
• developing existing communication channels and creating and developing new opportunities for effective communication;
• facilitating the coverage of the University’s activities, achievements, and advantages by improving information tools and channels;
• supporting and strengthening internal corporate communications and practices of the University’s corporate culture, and providing staff and students with timely information about the activities of the University administration and its structural units.

The Regulation on the Public Relations Center