Public Relations Center

The Public Relations Center is one of the structural units of the Education and Production Center “University Media Holding” of V. N. Karazin Kharkiv National University.

The purpose of the Center’s activities is to create and maintain an effective system of brand communications of the University with target groups of internal and external audiences. This is aimed at strengthening the unity of the university community around the values and mission of Karazin University, establishing its reputation in public perception as a world-class university, promoting its educational, scientific, and social activities in Ukraine and abroad, and increasing loyalty to the University’s brand among applicants and their parents, employers and business representatives, public authorities and local self-government bodies, as well as Ukrainian and international partners.

The main tasks of the Center include:

• Forming and strengthening the University’s brand in public awareness and maintaining a positive image;
• Strategic planning and ensuring effective long-term communication between the University and its target audiences using various communication tools (media relations, public relations, advertising, web communications, etc.);
• Developing and implementing the University’s communication strategies (advertising, informational, PR campaigns) aimed at highlighting its advantages and achievements;
• Introducing and maintaining a corporate style;
• Developing existing communication channels and creating new opportunities for effective communication;
• Promoting the coverage of the University’s activities, achievements, and strengths through improved communication tools and channels;
• Supporting and strengthening internal corporate communications and corporate culture practices, and providing timely information to staff and students about the activities of the University administration and structural units.

The Regulation on the Public Relations Center