Karazin University students became the winners of the case championship "Bread is like you: development of the concept of a new line of bread for zoomers"

On May 4, with the support of the USAID Economic Support for Ukraine Project (USAID Project), the Federation of Employers of Ukraine and Casers (the main case study community of Ukraine), the final of the case championship of the Khlibprom concern on the launch of a new bread line for the generation of zoomers was held.

Two teams of Karazin University consisting of students of the Department of Marketing, Management and Entrepreneurship of the School of Economics - "Rich Buns" (Olga Yeltsova, Anna Saliy and Angelina Ivanova) and Bread map (Sofia Staleva, Maria Vodka, Vladyslava Kliuchnyk and Olena Butko) won among 28 teams of students from different universities of Ukraine.

"Among those who reached the final, we saw very competitive ideas that can be implemented in business. I am glad that education in Ukraine today is of such a high level that students present high-quality works for the business environment. Among the many ideas, we chose the one that unites Ukraine with flavors - Bread map. Another winner is 'Rich Buns', a ready-made marketing strategy that can be promoted on the market," said Olena Dmyterko, HR and Public Relations Director at Khlibprom.

The USAID Economic Support for Ukraine project has been disseminating the case methodology for three years to create another bridge for effective interaction between business and education and to enable students to join Ukrainian and international case championships and offer interesting solutions in certain aspects.

We are proud of our students!