Victory of Economics Students at the Ukrainian Student Advertising Festival

On March 20 and 27, 2026, the final events of the юбилейного 20th Ukrainian Student Advertising Festival took place in Kyiv — one of the leading professional competitions in the field of marketing communications among young people. The event traditionally brought together creative students from across Ukraine and served as a platform for showcasing innovative ideas and professional skills.

Students of V. N. Karazin Kharkiv National University достойно represented their institution and won prizes in several categories.

Within the nomination from the strategic partner IDS Ukraine:

• 3rd place was awarded to the project “Green Bag” by Anastasiia Vorobiova and Kateryna Pysanko;
• the project “Transformation” (Anastasiia Papusha, Oleksandr Stativa) was shortlisted.

In the “Print Advertising” category, two student works were recognized:

• 2nd place — Mariia Smoleva with the project “Buy Yours”;
• 3rd place — Kseniia Morozova with the work “You Are Not Alone.”

These results confirm the high level of training of the students, their creativity, and their ability to effectively work with modern marketing tools.

We sincerely congratulate the winners and wish them further professional achievements, successful realization of new ideas, and continued growth in the field of advertising and marketing communications!